On Becoming a Tree

Recently at the NeueHouse in partnership with Google's Design Is [...] project, I had the opportunity to experience the incredibly inspiring ways VR and AR technologies are being utilized by artists to build empathy and unlock the potential for social good through simulated reality.

Unanimously a highlight for our office was Tree, a virtual-reality project that "...transforms you into a rainforest tree. With your arms as branches and your body as the trunk, you’ll experience the tree’s growth from a seedling into its fullest form and witness its fate firsthand."

Tree, a VR film that transforms you into a rainforest tree.

And it's not just the visuals. Tree taps into all of the senses, beautifully building empathy for our forests while cultivating an incredibly new sensation of unplugging through the very act of plugging in. 

If you are interested in learning more about this project and others like it, check out my links below. And if you don't already own a VR headset, I guarantee these artists will inspire you to put one on your wishlist. And if you don't even know where to start, here's mine. It's purple and made of foam so that's fun.

xx Abby, WARM + COOL

Links:
Winslow Porter - Newreality.co
Gabo Arora - Lightshed
Jess Engel - Within
Peter Flaherty - CalArts/Flaherty Pictures
Ari Kuschnir - Mssngpeces
The Nature Conservancy  -  THIS IS OUR FUTURE
The team at Daydream