Los Angeles is hot right now and it isn't just the sunshine! Below we explore some recent examples of how LA is making waves across several industries and defining new benchmarks for lifestyle retail through a West-Coast lens.
The new look of retail
Some of the most exciting retail concepts in the world have recently cropped up in Los Angeles, casting the City of Angels at the forefront of the experiential retail trend. One of the most inspiring is Platform, a collective of the world's most innovative merchants, chefs, and creative companies, located in Culver City's Hayden Tract. At it's most basic, Platform could be described as a retail park - an open-air, urban oasis with surrounding shops. A more precise look reveals the future of retail, when a hub of the most innovative brands come together to define a new industry benchmark through highly-curated permanent and pop-up experiences. Very simply, it's the new must-see in LA.
Beauty...from the inside out
LA has long been the capital of beauty and it's new look is a far healthier one than depicted in old under-the-knife stereotypes. From Moon Juice's Beauty Dust to The Beauty Chefs Inner Glow Powder, it seems a new health tonic is around every corner with promises of everything from reduced inflammation to better love-making and everything in-between. Not ready to replace your coffee habit with a beauty tonic? Order your cold brew with a hit of mushrooms at Make Out, a wellness cafe in the heart of Culver City.
The creative/casual capital
To put it simply, LA is changing the way the world dresses. What? LA is a style capital? This used to be a laughable notion. However, several factors have contributed to this style revolution including the fact that LA is attracting creative talent like never before. The rise of Silicon Beach, art, and fashion - all industries once dwarfed by Hollywood - have been significant over the past several years. Additionally, ath-leisure -the most far reaching trend over the past several years and a perennial LA speciality - has resulted in the 'creative-casual' wardrobe, rapidly becoming the new standard for workplaces across the country. Workplaces themselves have evolved too, with more and more brands opting to co-work, rather than pop for pricey office space. LA has become a leader in this realm, with innovative concepts like the members-only Neuehouse or the more accessible WeWork. Keeping up with demand are a recent crop of menswear stores to hit La Brea Avenue, each offering their own spin on the new creative/casual.
A new breed of designer is defining a movement in Los Angeles - one that is characterized not by the ever-frenetic pace of traditional fashion formats, but by a philosophy of longevity and the desire for a more intentional lifestyle. One of our favorites is Jesse Kamm who designs self-described 'handsome' pieces 9 months out of the year, while spending the other 3 months surfing with her family. These are pieces that certainly span seasons, if not decades. From our research, the Angeleno customer is responding with her wallet. As we know from Marie Kondo's magic of tidying up craze, there's much to be said and learned by living with less.